Anywho, I've gone ahead with 3:
This concept demonstrates subversion. Letting the text/slogan become the image by making the type out of sauce. It targets out audience by using the slang terminology students are familiar with. It addresses the purpose behind the event of the need to know your neighbours in an emergency by presenting a humorous 'emergency' situation, and is evidenced in the tagline. It relates to the BBQ theme through the use of sauce (a hand-in-hand kiwi product to be found at any BBQ). And it addresses the neighbourhood element of the event in the tagline/body text. I think it is quite a successfully simple approach sticking to just the red and the white (emergency colours).
This concept employs satire, and juxtaposition. It is a humorous take on what could be quite an unfortunate emergency situation, but is actually just a BBQ situation with sausages and sauce. It addresses our student audience with the dry humour and the "REAL > FREE > FOOD" information. The BBQ event is suggested through the sausage imagery. The image along with the headline also addresses the emergency element of our concept, and the neighbourhood information is presented in the body text. Again, I like a simplistic approach, letting the wittiness of the concept speak for itself.
This concept is again using satire, and juxtaposition. The emergency situation is demonstrated through the photograph and headline. Again, the students are targeted by the promise of "REAL > FREE > FOOD". The neighbourhood information comes in in the body text and the BBQ element is addressed by the sauce and body text. I have used a stronger photographic approach in this one which is interesting to compare. I actually quite like this concept as it feels like there is a very deliberate space for the body text and I like the headline and accompanying tagline.



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