More Brochure Cover Refinement

I made more refinements of the first-aid kit, to try and make it look less like an army one. I first tried cream/white, but it still looked too medical and not impactful enough.

Then I tried making it red, and this worked a lot better.

Brochure Cover Refinement

Sam took a new photo of the sauce and I updated the brochure so that the handprint wasn't so overpowering.

Brochure - Internal Page Layouts

First I put the text into this new format like this:

But the text box on the right-hand side didn't match up with anything, so I made the brochure slightly wider and put it up beside the top, left-hand paragraph. Since these little snippets of information don't have an order, this layout works whether you prefer to read them across the page or down.

I changed the cover to this one, because it was simpler and allowed for the images and text to be bigger (and it fits the new layout better). I also wrote the rest of the text, added and changed headlines, and made everything line up to a more consistent grid.

We thought we'd link the brochure to the poster with the sauce-covered hand on it by putting the tomato-sauce-handprint on the brochure covers. This would be what it would look like if the hand from the image picked up one of the brochures.

More Poster Work

I had another go with adding the logo to the sauce poster, but it didn't have much of an impact and nothing much was added or changed, so Sam and I decided not to use it.

Brochure Refinements

Today Matt taught me paragraph styles, and I changed the brochure from being square to being a long rectangle, to emulate the shape of the first-aid-kit photo.
Paragraph styles and making libraries of colours that link across all the Adobe programmes makes changing the brochures so much faster and easier.

Brochure Covers

We decided that the cover of the brochure was too plain, so I tried some different options.

This one felt too army-ish

This one works better I think, as it's bold and clear and impactful.

Bottle research

I came up with an idea for our 3rd open format touch point of bottle labels. Because it is a bbq situation it makes sense for there to be a beverage of some type and we as kiwis enjoy sharing a glass together so it would break the ice and could be used to start conversations.

I did some reading about interactive packaging design and drink labels at:
http://www.confectionerynews.com/Processing-Packaging/Interactive-packaging-What-the-world-is-waiting-for
http://www.onextrapixel.com/2010/10/15/inspiring-drinks-labels-positive-reasons-for-turning-to-the-bottle/

And followed this up with some image research via pinterest:

Making a brochure

We delegated tasks so that Sam was in charge of the website, and I was in charge of the brochure.
I decided that we needed it to be more substantial than just a one-page flyer thing, particularly because it was about emergency kits, as this information is important and needs to be a bit more detailed.

I chose a square format because I wanted the brochure to stand out, and it contrasted with the rectangular first-aid kit photograph.
I have designed it so that the white part in the middle of each first-aid-kit will be cut out. This makes the objects appear to stack up on top of each other and fill up the kit, and it's like you're peeling away layers of the kit, breaking it down into it's individual items as you move through the brochure.

Here's what they look like stacked up

Burnt/Fire Poster

The photos came out blurry the first time because we weren't too sure on how use the camera, but I photocopied them one and they came out better:

The crumpled paper didn't really show up on the photocopier/scanner. So this one will have to be a photo.

Concepts For A Brochure

I have the task of making the brochure touchpoint, so today I came up with a bunch of concepts and how this could work to form an informative brochure that engaged the audience and was beneficial in helping our campaign.
I have decided to make it about getting together an emergency kit, so that the students can be prepared in case of disasters and accidents.

Burning, Drowning, Crumpling

Today we met up in the afternoon to do the physical attacks on our posters. This was a bunch of fun and we actually had a lot of discussions with 3rd and 4th year design students that were working in the studio spaces and were keen to see what we were doing. They were able to give us some helpful tips and one girl even let us borrow inky pens to try and create the look that the ink was running on the poster.
Unfortunately the photos of the burnt poster were taken on the wrong setting so didn't come out clearly so Hannah is going to re-take them, but here is how our flood and earthquake ones turned out:

New Poster Idea

We were told that our sauce posters were a bit too disgusting, and that people wouldn't want to come to the barbecue because of it.

Instead of pursuing that option and seeing if could fix it, we had a brainwave and started to work on this poster idea instead.

The idea is that the initial poster stays the same, but things happen to it each time that make it interesting and disaster related.

Original, base poster.

All posters stacked on top of each other - just to see what they would look like :)

The five different poster designs

This one will be burnt (emulated by the red lines) to show fire as a disaster you could help your neighbour avoid.

One where we would immerse half the paper in water and have the ink bleed to show a flood disaster 

Earthquake disaster - ripping the poster

Power cut poster - torch beam Could either be a photograph or just printed

Robber/burglar poster. Could photograph shadow or just printed.

I quickly photoshopped the fire one up so we could see how they would look.

Other Poster Ideas

We had a brief idea that we'd take the Knock Knock that we'd written in sauce and apply it to other barbecue foods, making a set of posters about things like onion, water and bread crusts.

This is where I got the idea for the different words written in food

We didn't end up using this idea but we did take a few test photos of water drops.