Bottle research

I came up with an idea for our 3rd open format touch point of bottle labels. Because it is a bbq situation it makes sense for there to be a beverage of some type and we as kiwis enjoy sharing a glass together so it would break the ice and could be used to start conversations.

I did some reading about interactive packaging design and drink labels at:
http://www.confectionerynews.com/Processing-Packaging/Interactive-packaging-What-the-world-is-waiting-for
http://www.onextrapixel.com/2010/10/15/inspiring-drinks-labels-positive-reasons-for-turning-to-the-bottle/

And followed this up with some image research via pinterest: