Making a brochure

We delegated tasks so that Sam was in charge of the website, and I was in charge of the brochure.
I decided that we needed it to be more substantial than just a one-page flyer thing, particularly because it was about emergency kits, as this information is important and needs to be a bit more detailed.

I chose a square format because I wanted the brochure to stand out, and it contrasted with the rectangular first-aid kit photograph.
I have designed it so that the white part in the middle of each first-aid-kit will be cut out. This makes the objects appear to stack up on top of each other and fill up the kit, and it's like you're peeling away layers of the kit, breaking it down into it's individual items as you move through the brochure.

Here's what they look like stacked up

Burnt/Fire Poster

The photos came out blurry the first time because we weren't too sure on how use the camera, but I photocopied them one and they came out better:

The crumpled paper didn't really show up on the photocopier/scanner. So this one will have to be a photo.

Concepts For A Brochure

I have the task of making the brochure touchpoint, so today I came up with a bunch of concepts and how this could work to form an informative brochure that engaged the audience and was beneficial in helping our campaign.
I have decided to make it about getting together an emergency kit, so that the students can be prepared in case of disasters and accidents.

Burning, Drowning, Crumpling

Today we met up in the afternoon to do the physical attacks on our posters. This was a bunch of fun and we actually had a lot of discussions with 3rd and 4th year design students that were working in the studio spaces and were keen to see what we were doing. They were able to give us some helpful tips and one girl even let us borrow inky pens to try and create the look that the ink was running on the poster.
Unfortunately the photos of the burnt poster were taken on the wrong setting so didn't come out clearly so Hannah is going to re-take them, but here is how our flood and earthquake ones turned out:

Web Wireframing

Today during studio time we started to think about our website and framing up some ideas for that:

We didn't want to do something really common for a homepage so we discussed having our logo really huge and using the door as a feature (having smoke coming from it - emergency, or animating it like that in some way).

Hannah quickly whipped up an idea of what it might look like:

We also discussed the need for a tagline:

New Poster Idea

We were told that our sauce posters were a bit too disgusting, and that people wouldn't want to come to the barbecue because of it.

Instead of pursuing that option and seeing if could fix it, we had a brainwave and started to work on this poster idea instead.

The idea is that the initial poster stays the same, but things happen to it each time that make it interesting and disaster related.

Original, base poster.

All posters stacked on top of each other - just to see what they would look like :)

The five different poster designs

This one will be burnt (emulated by the red lines) to show fire as a disaster you could help your neighbour avoid.

One where we would immerse half the paper in water and have the ink bleed to show a flood disaster 

Earthquake disaster - ripping the poster

Power cut poster - torch beam Could either be a photograph or just printed

Robber/burglar poster. Could photograph shadow or just printed.

I quickly photoshopped the fire one up so we could see how they would look.

Logo designs

We decided that we needed a logo to bring our ideas together and use across the different platforms in our campaign.

We first brainstormed names for the logo/brand, and came up with Neighbourhood Nourishment, Knock Knock (keeping with the sauce-type on our previous posters), Block BBQ, Meet and Eat, Neighbourhood Meals and Flat Feeds.

We decided to stick with Knock Knock as it wasn't as obvious as some of our other ideas, and each made some logos to show each other for Monday's class, to decide which one worked best.

These are Hannah's:

 and these are Sam's:

We decided in the end on the one below, with the door, as it is simple, eye-catching and gets the message across clearly. We tested it's legibility by asking lots of people whether they could easily read what it said, and they all could. It also makes a nice strong graphic for posters and other print media where it can be displayed at a large scale.