Sam and Hannah's 'Koha' VCD Blog

Monday, 28 September 2015

Logo designs

We decided that we needed a logo to bring our ideas together and use across the different platforms in our campaign.

We first brainstormed names for the logo/brand, and came up with Neighbourhood Nourishment, Knock Knock (keeping with the sauce-type on our previous posters), Block BBQ, Meet and Eat, Neighbourhood Meals and Flat Feeds.

We decided to stick with Knock Knock as it wasn't as obvious as some of our other ideas, and each made some logos to show each other for Monday's class, to decide which one worked best.

These are Hannah's:
 and these are Sam's:


We decided in the end on the one below, with the door, as it is simple, eye-catching and gets the message across clearly. We tested it's legibility by asking lots of people whether they could easily read what it said, and they all could. It also makes a nice strong graphic for posters and other print media where it can be displayed at a large scale.

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