I decided that we needed it to be more substantial than just a one-page flyer thing, particularly because it was about emergency kits, as this information is important and needs to be a bit more detailed.
I chose a square format because I wanted the brochure to stand out, and it contrasted with the rectangular first-aid kit photograph.
I have designed it so that the white part in the middle of each first-aid-kit will be cut out. This makes the objects appear to stack up on top of each other and fill up the kit, and it's like you're peeling away layers of the kit, breaking it down into it's individual items as you move through the brochure.
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| Here's what they look like stacked up |







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