More Brochure Cover Refinement

I made more refinements of the first-aid kit, to try and make it look less like an army one. I first tried cream/white, but it still looked too medical and not impactful enough.

Then I tried making it red, and this worked a lot better.

Brochure Cover Refinement

Sam took a new photo of the sauce and I updated the brochure so that the handprint wasn't so overpowering.

Brochure - Internal Page Layouts

First I put the text into this new format like this:

But the text box on the right-hand side didn't match up with anything, so I made the brochure slightly wider and put it up beside the top, left-hand paragraph. Since these little snippets of information don't have an order, this layout works whether you prefer to read them across the page or down.

I changed the cover to this one, because it was simpler and allowed for the images and text to be bigger (and it fits the new layout better). I also wrote the rest of the text, added and changed headlines, and made everything line up to a more consistent grid.

We thought we'd link the brochure to the poster with the sauce-covered hand on it by putting the tomato-sauce-handprint on the brochure covers. This would be what it would look like if the hand from the image picked up one of the brochures.

More Poster Work

I had another go with adding the logo to the sauce poster, but it didn't have much of an impact and nothing much was added or changed, so Sam and I decided not to use it.

Brochure Refinements

Today Matt taught me paragraph styles, and I changed the brochure from being square to being a long rectangle, to emulate the shape of the first-aid-kit photo.
Paragraph styles and making libraries of colours that link across all the Adobe programmes makes changing the brochures so much faster and easier.

Brochure Covers

We decided that the cover of the brochure was too plain, so I tried some different options.

This one felt too army-ish

This one works better I think, as it's bold and clear and impactful.

Responding to feedback

We had interim presentation this morning and we displayed our physically attacked posters to the class thinking they would like this hands-on approach. We were surprised to discover that a lot of people were confused and disappointed that we'd moved away from our sauce approach as it was more engaging. We definitely listened to this feedback as students are our targeted audience so our peers opinions were really important.

Our first thoughts were; how can we make this concept more exciting?

Colour coding to represent the disaster of "flood"

Using photos in the background to make the posters more engaging?

Amping up what we'd already done and using colour to reference the disaster?

This still just wasn't getting there for us so we decided to come to class tomorrow with some attempts at combining our sauce/scary neighbour approach with our knockknock design.

Bottle research

I came up with an idea for our 3rd open format touch point of bottle labels. Because it is a bbq situation it makes sense for there to be a beverage of some type and we as kiwis enjoy sharing a glass together so it would break the ice and could be used to start conversations.

I did some reading about interactive packaging design and drink labels at:
http://www.confectionerynews.com/Processing-Packaging/Interactive-packaging-What-the-world-is-waiting-for
http://www.onextrapixel.com/2010/10/15/inspiring-drinks-labels-positive-reasons-for-turning-to-the-bottle/

And followed this up with some image research via pinterest:

Making a brochure

We delegated tasks so that Sam was in charge of the website, and I was in charge of the brochure.
I decided that we needed it to be more substantial than just a one-page flyer thing, particularly because it was about emergency kits, as this information is important and needs to be a bit more detailed.

I chose a square format because I wanted the brochure to stand out, and it contrasted with the rectangular first-aid kit photograph.
I have designed it so that the white part in the middle of each first-aid-kit will be cut out. This makes the objects appear to stack up on top of each other and fill up the kit, and it's like you're peeling away layers of the kit, breaking it down into it's individual items as you move through the brochure.

Here's what they look like stacked up

Concepts For A Brochure

I have the task of making the brochure touchpoint, so today I came up with a bunch of concepts and how this could work to form an informative brochure that engaged the audience and was beneficial in helping our campaign.
I have decided to make it about getting together an emergency kit, so that the students can be prepared in case of disasters and accidents.

Web Wireframing

Today during studio time we started to think about our website and framing up some ideas for that:

We didn't want to do something really common for a homepage so we discussed having our logo really huge and using the door as a feature (having smoke coming from it - emergency, or animating it like that in some way).

Hannah quickly whipped up an idea of what it might look like:

We also discussed the need for a tagline:

Logo designs

We decided that we needed a logo to bring our ideas together and use across the different platforms in our campaign.

We first brainstormed names for the logo/brand, and came up with Neighbourhood Nourishment, Knock Knock (keeping with the sauce-type on our previous posters), Block BBQ, Meet and Eat, Neighbourhood Meals and Flat Feeds.

We decided to stick with Knock Knock as it wasn't as obvious as some of our other ideas, and each made some logos to show each other for Monday's class, to decide which one worked best.

These are Hannah's:

 and these are Sam's:

We decided in the end on the one below, with the door, as it is simple, eye-catching and gets the message across clearly. We tested it's legibility by asking lots of people whether they could easily read what it said, and they all could. It also makes a nice strong graphic for posters and other print media where it can be displayed at a large scale.

Other Poster Ideas

We had a brief idea that we'd take the Knock Knock that we'd written in sauce and apply it to other barbecue foods, making a set of posters about things like onion, water and bread crusts.

This is where I got the idea for the different words written in food

We didn't end up using this idea but we did take a few test photos of water drops.

Research

While researching today, I found an NZ website called Neighbourly that links neighbours within their neighbourhood. Might be a good place to get inspiration?

https://www.neighbourly.co.nz/

Interim Feedback

This is the sheet of feedback we got from our class mates:

Generally the feedback was quite positive, people liked the use of sauce as type and the way we'd presented our concepts. One thing that recurred in the feedback though was that a sinister approach may not encourage the audience to come to the event which we thought was really valid. So we started by elimination the gory concepts with the sauce and tissue (blood + bandage). And we also eliminated the sinister smile one.

Looking at these 4 and the feedback we felt like the "knock knock" approach would be our best poster approach, whereas the others may be able to come into our work in some other media. Our reasoning for this was that the "knock knock" concept had a lot of positive response and wasn't sinister whereas both of the other 2 we were considering were. This was a tough decision though as a lot of people liked the wittiness of the sausage finger idea but it didn't encourage them to come to the event which is our purpose.

So we further narrowed and analysed our "knock knock" ideas. We drew on each other's and discussed what we thought was better/worse about each other's so that we could pick the best from each concept and combine. We also thought about trying landscape and playing with this concept more.