After having decided to run with the sauce bottle idea, we had to come up with an approach. I had a couple of ideas: going back to the medical idea and making the label make the sauce bottle look like a blood bag or syringe:
My other idea was to revisit humour. So I googled tomato jokes and looked at ways of incorporating these into the label as an ice-breaker but also in keeping with our use of humour in other touchpoints.
I originally worked off my idea from the bottle labels on the opening door:
Plus people liked how it created a red cross (emergency symbol).
This however didn't feel refined.
So I tried something else a bit different:
The idea being that the sides of the label are printed on a clear material so that it is almost like the front and back have separate labels but they are actually all connected as one label.
From this stage though I decided that this shape probably doesn't work for a sauce bottle.
The next decision we needed to make was what sauce bottle shape we would use. We decided to go with the homebrand style bottle we had bought for our earlier saucy work which has a separate front and back label in a square-ish shape.
I started to try and take the same idea I'd been working with onto a square front label but it wasn't really working:
So then I decided to try a different approach but I wasn't loving that either.
So I then moved onto the back cover and thought about putting the jokes there:
This worked better but was still not feeling refined and relative to our other touch points.
So I spent a lot of time going back to our other work to inspire this one and make it relate and I will be discussing with Hannah later tonight.
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