Bottle labels

After showing Hannah my ideas, I started to render up the concept we both liked.

Hannah wrote up lots of questions that we could put on the bottle labels. The idea is that people will stand around the barbecue with their drinks and ask each other questions from the bottles to break the ice.

More Poster Work

I had another go with adding the logo to the sauce poster, but it didn't have much of an impact and nothing much was added or changed, so Sam and I decided not to use it.

Brochure Refinements

Today Matt taught me paragraph styles, and I changed the brochure from being square to being a long rectangle, to emulate the shape of the first-aid-kit photo.
Paragraph styles and making libraries of colours that link across all the Adobe programmes makes changing the brochures so much faster and easier.

Brochure Covers

We decided that the cover of the brochure was too plain, so I tried some different options.

This one felt too army-ish

This one works better I think, as it's bold and clear and impactful.

Poster work

Matt helped me by showing me how to use inDesign to produce my poster rather than photoshop. He suggested that a colour in the background could be really beneficial and told me to play with that. So I tried the colours from our brochure:

But both Hannah and I felt like this was not working with the style we were trying to use.

So we both decided to work on poster ideas for interim next week.

Responding to feedback

We had interim presentation this morning and we displayed our physically attacked posters to the class thinking they would like this hands-on approach. We were surprised to discover that a lot of people were confused and disappointed that we'd moved away from our sauce approach as it was more engaging. We definitely listened to this feedback as students are our targeted audience so our peers opinions were really important.

Our first thoughts were; how can we make this concept more exciting?

Colour coding to represent the disaster of "flood"

Using photos in the background to make the posters more engaging?

Amping up what we'd already done and using colour to reference the disaster?

This still just wasn't getting there for us so we decided to come to class tomorrow with some attempts at combining our sauce/scary neighbour approach with our knockknock design.

Preparing for interim

Before interim presentation tomorrow we wanted to have our website bones done to show the class. As I was working on it, I needed Hannah's opinion so sent her these screenshots to see which layout she liked better on the advertising spread.

We both agreed that the first option was cleaner and so presented it.

I also wanted to have some initial ideas of bottle labels to show so drafted up a couple of concepts to show and discuss with Hannah:

Bottle research

I came up with an idea for our 3rd open format touch point of bottle labels. Because it is a bbq situation it makes sense for there to be a beverage of some type and we as kiwis enjoy sharing a glass together so it would break the ice and could be used to start conversations.

I did some reading about interactive packaging design and drink labels at:
http://www.confectionerynews.com/Processing-Packaging/Interactive-packaging-What-the-world-is-waiting-for
http://www.onextrapixel.com/2010/10/15/inspiring-drinks-labels-positive-reasons-for-turning-to-the-bottle/

And followed this up with some image research via pinterest: