Reflection

This project has been so intensely gruelling in terms of it's workload - even between 2 people, there was a lot to do, and it took a really long time to get into a theme/idea and really get into refining the touch-points. I'm really pleased that we ended up embracing our original satirical approach in our final works. It was a really unique approach and it captured the attention of our peers which we took on board as we were targeting student.
We did have some issues towards the end/hand in of this project.
The double sided printing at Massey is not exactly accurate. This meant our brochure die-cuts don't line up as exact as we would have liked.
We also had some trouble with our website in terms of making it do both a hover state and then a click command. In the end we decided to use click links on external websites and hover states on download links to show that we knew how to do both of these things individually, we just didn't know how to combine them. We also couldn't understand why our pdf hadn't properly uploaded into invision and it was messing around with the polaroid style photos on the about page. We updated and reloaded this many times and even went back and edited the original document but no matter what we tried we couldn't fix this issue.
It was fulfilling when someone (a student) saw our final poster when we were carrying it around uni and loved it so much and said she wanted to come - not realising that it wasn't actually a real event!
We are both really happy with the final outcomes of this project :)

FINAL OUTCOMES!

Poster:

Web-page:

Sauce bottle label:

Survival Guide:

Rationale:

Final web page tweaks

Our website has developed a lot over the past couple of days as we finalised each other element. Today we made the last adjustments, and added in a photo of the brochure on our 'after' page. And as a team we had to decide whether to use the image at its standard size or at the same size (width) as the brochure.

We decided to go with the thinner image.

We were also faced with an issue that our 'polaroid photos' won't work properly on InVision, but they work fine in the pdf that we loaded onto the InVision site.
They look like this:

But should look like this:

We've tried lots of things but we don't know how to fix them, so unfortunately they appear this way on the final website.

Final sauce labels

I'm really happy with the finished sauce bottle labels:

Refining (via facebook)

Hannah and I spent a really long time on facebook sending back and forth screenshots and discussing refinements of firstly her brochure and then my sauce label. Her are the screenshots:

Sauce labels

After having decided to run with the sauce bottle idea, we had to come up with an approach. I had a couple of ideas: going back to the medical idea and making the label make the sauce bottle look like a blood bag or syringe:

My other idea was to revisit humour. So I googled tomato jokes and looked at ways of incorporating these into the label as an ice-breaker but also in keeping with our use of humour in other touchpoints.

I originally worked off my idea from the bottle labels on the opening door:
Plus people liked how it created a red cross (emergency symbol).

This however didn't feel refined.

So I tried something else a bit different:

The idea being that the sides of the label are printed on a clear material so that it is almost like the front and back have separate labels but they are actually all connected as one label.

From this stage though I decided that this shape probably doesn't work for a sauce bottle.

The next decision we needed to make was what sauce bottle shape we would use. We decided to go with the homebrand style bottle we had bought for our earlier saucy work which has a separate front and back label in a square-ish shape.
I started to try and take the same idea I'd been working with onto a square front label but it wasn't really working:

So then I decided to try a different approach but I wasn't loving that either.

So I then moved onto the back cover and thought about putting the jokes there:

This worked better but was still not feeling refined and relative to our other touch points.

So I spent a lot of time going back to our other work to inspire this one and make it relate and I will be discussing with Hannah later tonight.

Brochure Cover Refinements

I did a LOT of iterations on the front cover today, because we wanted to get everything right. We discussed it for along time, making really minor changes to refine it and make it look very visually similar to the poster to ensure that the different touchpoints could be recognised to be from the same brand, and linked in the minds of the viewers.

 

This is our final one that we used for the cover of our brochure